THE HEIST

LCS DOCUMENTARY SERIES
APRIL - SEPTEMBER 2021

WATCH THE VIDEO ABOVE

GOALS:
Develop the brand and narrative of the players and 100 Thieves through the lens of their run durin the LCS.

EXECUTION:
We expanded the perspective of the team by bringing outside voices into the series. Giving the show a new breath of fresh air and scope.

LEVEL UP PRODUCTION

Coming back into the compound in 2021, we knew that we wanted to level up the production quality of the show to make it stand apart from the competition along with bringing it back to its roots.

BRINGING IN OUTSIDE VOICES

We had identified one of the limitations of the series was the lack of visibility by the general League of Legends and LCS audience. We expanded the 100 Thieves universe by inviting special guest into select episodes of The Heist to give an external perspective to our team and players.

A GRAND SENDOFF

From the series inception in 2017, the purpose of The Heist was not only to tell the story of 100 Thieves in the LCS but also to pull of a successful “heist” against the accepted legacy of the league. The show’s first season would see 100 Thieves make final against an on fire Team Liquid who would go and 3-0 the team in finals. In a poetic season finale we would watch the Thieves topple Team Liquid, a now 4 time championship team, in a historic 3-0.