GOALS:
Develop a fully custom jersey representing both Team Liquid and Star Wars elements and design themes.
EXECUTION:
We reimagined the quality and trims of our jersey by upgrading materials, print methods, and release strategy.
Limited Edition
We approached the launch jerseys from the perspective of a collector. The jerseys were serialized to celebrate the 40th anniversary of “Return of the Jedi” to bring extra exclusivity and meaning to the capsule.
Custom Packaging
We elevated the packaging by developing a custom box commemorating the launch of a first-of-its-kind partnership between Star Wars and Team Liquid.
Stage Ready!
As an extra level of integration and promotion, our League of Legends team wore the jersey on stage for our launch week.
