THE JOURNEY
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GOALS:
Get enthusiast and bordering keyboard fans to buy a Bauer Lite by fully leaning into the attention to detail and care that was put into developing a high end product at a low cost.
EXECUTION:
Work with community members to create authentic and timeless assets that resonate with the custom keyboard space and general audiences.
STEP 1
Tease the collection on socials along with partnering with creators to host build streams of the product on their Twitch channel.
STEP 2
Announce the launch date, product details, and roll out the landing page so customers can learn more about the product.
STEP 3
Roll out multiple pieces of content with creators and through brand channels that highlight the Bauer Lite and showcase the attention to detail that was put into this product.
STEP 4
Launch the Bauer Lite and thank the community!
COMMUNICATE !!!
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COMMUNICATE !!! //
TALK TO ‘EM!
Omnitype is one of those special businesses that is hungry to communicate with their audiences. Garett took full advantage of that and posted constant updates on shipments and orders as they started to leave the ware house.
You can follow the launch journey through Instagram Highlights.
Or if you want to get deep into the weeds you can read through the Bauer Lite Dev Document on ClickUp.
SOCIAL ENGAGEMENT