COLLAB APPAREL COLLECTION
OCTOBER 2022
THE PRODUCT
“Our pieces meld the roguish, independent spirit of Akatsuki with Team Liquid’s competitive drive”
KEYCAP SET
ANNOUNCEMENT VIDEO
EVIL FLOWS THROUGH TEAM LIQUID:
The launch collection of LIQUID x NARUTO proved to be a huge success and while we had created some of the best designs for the first collection we tactfully saved some of Naruto’s best characters for our sophomore collection.
CONCEPT TO EXECUTION
The initial campaign creative took inspiration from the icon Akatsuki is now assembled scene with hints from fan artwork and creative stylings of Kanye West’s “Power” music video. The video showcased the breath of talent and competitive talent that Team Liquid has on its roster.
IN THE MEDIA
