INTEGRATING ANIME INTO THE TEAM LIQUID UNIVERSE
Following our collaboration with Marvel, we knew that we had to raise the stakes and explore the world of anime. Despite the added challenge of working with multiple rights owners around the world, we demonstrated the power of Team Liquid at the intersection of gaming and culture. As a result, we established a seamless partnership with Naruto, one of the most iconic media franchises of all time.
Our goal with the launch collection was to create a one-of-a-kind product that stood out from other Naruto collaborations. To achieve this, we concentrated on developing high-quality, custom cut-and-sew pieces that had never been explored with the franchise before. Our aim was to create apparel that blended seamlessly with the Naruto universe while also staying on-trend with current streetwear fashion.
WATCH THE LAUNCH VIDEO ABOVE
LAUNCH CAMPAIGN STATEGY:
Our primary goal was to expand beyond the confines of the current Team Liquid fanbase. To achieve this, we collaborated with the likes of King Vader, Ludwig, Stephen "Wonderboy" Thompson, and many others. These partnerships were crucial in our efforts to reach a wider audience and achieve our goals.
IN THE MEDIA
