GOALS:
Guide collection creative in a direction that spoke the language of and captured the attention of Death Note fans.
EXECUTION:
Created a product line with a darker, goth aesthetic, pushing the boundaries of Team Liquid’s usual visual style.
keycaps!
We pushed ourselves in two creative directions: eye-popping all-over prints and clean, minimal designs. We wanted to offer something for everyone's desk.
In our bag…
Arguably the furthest we stepped out of the comfort zone was transforming the iconic Death Note book into an over the shoulder bag.
Stage Ready!
As an extra level of integration and promotion, our League of Legends team wore the jersey on stage for our launch week.
Collection Designed by: Deanna Ko & Henrique “Alaska” Mello