GOALS:
Create a marketing campaign that highlights the stark differences between Deadpool and Wolverine. The campaign should be meta-aware and playfully exploit the contrasting personalities of these iconic characters.
EXECUTION:
Develop a campaign showcasing the contrasting personalities and poses of Team Liquid athletes and creators. Utilize a Deadpool-inspired aesthetic and witty copy to emphasize these differences in a visually striking and entertaining manner.
VISUALLY STRIKING ASSETS
We channeled Deadpool's inner “artist” by superimposing his signature doodle style onto our pristine assets.
ENGAGING THE COMMUNITY
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TALK TO EM
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ENGAGING THE COMMUNITY /// TALK TO EM ///
“Team Liquid again proves why they have the best colab merch. I haven’t seen any other collab merch from other orgs that look like something that someone who isn’t a fan of the org would buy. Like I can see someone who doesn’t know what TL is buying this merch”
SOCIAL ENGAGEMENT