GOALS:
Create a fan experience that seamlessly aligns with the unique visual aesthetic of the Deadmau5 x Cat Eyed Boy apparel collaboration.
EXECUTION:
Designed multiple visual styles for a 3-day pop-up in Tokyo that would feature a meet and greet with Deadmau5 and Kazuo Umezu and the exclusive collection sale.
ON SITE POP UP
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ON SITE POP UP //
SOCIAL ENGAGEMENT