HOW DID THIS COLLABORATION HAPPEN?

Off the heels of a dominant Summer Finals performance, 100 Thieves was given an opportunity to collaborate with two-time Grammy award winner Lil Nas X. The song that started it all was Lil Nas X’s single “INDUSTRY BABY”, a song adopted by the 100 Thieves LCS team during the competitive season. The team's adoption of the song was noticed by management at Columbia Records and the connections were made through Riot Games.

CREW:
Director: Caroline Parker-Stark
Executive Producer: Damian Estrada
Executive Producer: Jeremy Azevedo
Executive Producer: Gabe J Ruiz
Line Producer: Reed Hedani
Director of Photography: Josh Park
1st AC: Patrick Geraghty
2nd AC: Lauren Arthur
Gaffer: Michael P. Blevins
Editor: Ryan Gonzalez
Assistant Editor: Jen Bott
VFX: Kenson & Kenny Huyng
Color: Chuong Pham

GOALS:
Bring Lil Nas X into the fold of the 100 Thieves brand in a way that respects both Lil Nas X's creative direction, the LCS, and The 100 Thieves brand.

EXECUTION:
We integrated all three brands through the LCS trophy. Lil Nas X was brought into the 100 Thieves universe through the crystal in the trophy.

SOCIAL ENGAGEMENT

IN THE MEDIA