100 THIEVES X HALO

CAMPAIGN MARKETING CREATIVE
DECEMBER 2021

WATCH THE VIDEO ABOVE

LOGLINE

Gamings most legendary FPS franchises collaborates with North America’s most popular esports team through the intersection of gaming and pop culture.

CREW:
Director: Caroline Parker-Stark
Executive Producer: Damian Estrada
Executive Producer: Gabe J Ruiz
Line Producer: Reed Hedani
Director of Photography: Isaiah Pearce
1st AC: Chuong Pham
Editor: LOGAN DODSON
Color: Chuong Pham

GOALS:
Invoke the feeling of nostalgic couch gaming sessions through modern gaming aesthetic and touches of fantastical Halo themes and visuals.

EXECUTION:
Using emerging LED technology we displayed multiple Halo themes and backgrounds to give our living room and Warthog a sci-fi ascetic and tone.

CONCEPT TO EXECUTION

CONCEPT ART BY CAROLINE PARKER-STARK

PHOTOGRAPHY

SOCIAL ENGAGEMENT

100 Thieves x @Halo
Available now.https://t.co/8q3ChCqYeK

We're proud to share our very first gaming collaboration celebrating one of the most legendary franchises of all time, Halo. pic.twitter.com/xb8YmQbges
— 100 Thieves (@100Thieves) December 6, 2021

2M+ TOTAL VIEWS

IN THE MEDIA

Halo 🤝 100 Thieves pic.twitter.com/Hnq7Z6Yd6P
— Jack “CouRage” Dunlop (@CouRageJD) December 1, 2021

100 Thieves x @Halo
Tomorrow. 12PM PT.https://t.co/8q3ChCqYeK pic.twitter.com/gkR00sIyj4
— 100 Thieves (@100Thieves) December 5, 2021

Proud to have 3 of my favorite brands (@Halo x @StockX x @100Thieves) teaming up to drop an unreleased hoodie and tee from our Halo apparel collection EXCLUSIVELY on StockX as apart of their #DropX program. pic.twitter.com/4T45axQCvf
— 100T Nadeshot (@Nadeshot) December 17, 2021

100 Thieves x @Halo 🧡
drops tomorrow, 12/6 at 12PM PST!https://t.co/VyBTllLQQj pic.twitter.com/3E1WGCbOVC
— RAE (@Valkyrae) December 5, 2021

100 THIEVES X HALO

CREW:Director: Caroline Parker-StarkExecutive Producer: Damian EstradaExecutive Producer: Gabe J RuizLine Producer: Reed HedaniDirector of Photography: Isaiah Pearce1st AC: Chuong PhamEditor: LOGAN DODSONColor: Chuong Pham

CONCEPT TO EXECUTION

2M+ TOTAL VIEWS

CREW:
Director: Caroline Parker-Stark
Executive Producer: Damian Estrada
Executive Producer: Gabe J Ruiz
Line Producer: Reed Hedani
Director of Photography: Isaiah Pearce
1st AC: Chuong Pham
Editor: LOGAN DODSON
Color: Chuong Pham