GOALS:
Launch the 100 Thieves x Attack on Titan collection by showcasing that 100 Thieves is a conduit of gaming and anime culture.

EXECUTION:
Deliver value to the anime, street wear, and 100 Thieves communities through bespoke integrations and content.

CONCEPT TO EXECUTION

COMPOUND & POP UP DESIGN

CREATIVE CONCEPTS BY Gregory Ortiz & damian estrada

WATCH THE BTS VIDEO ABOVE

CAMPAIGN ANNOUNCEMENT VIDEO

CREW:
Director: Caroline Parker-Stark
CREATIVE PRODUCER: Damian Estrada
Line Producer: Reed Hedani
1st AD: Parker McMillan
2nd AD: James Cornett
Director of Photography: Josh Park
Gaffer: Michael P. Blevins
1st AC: Nick Amber
2nd AC: Hanna Carpenter
Art Director: Parham Jamshidi
Editor: Ryan Gonzalez
VFX: matthew samson
Colorist: rj ward

CREATIVE CONCEPTS BY CAROLINE PARKER-STARK

ON SITE POP UP

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ON SITE POP UP //

“This collaboration aims to build the world of Attack on Titan into the world of gaming by expressing our shared enjoyment of the tragic and hopeful stories, the fantastical spaces, and the shared connections that bind us through the medium of anime”

— Matthew "Nadeshot" Haag