100 THIEVES
CARDINAL JERSEY

MARKETING CAMPAIGN
OCTOBER 2021

WATCH THE VIDEO ABOVE

GOALS:
Showcase the 100 Thieves League of Legends and VALORANT teams as heroes. While making sure that the Cardinal Jersey presented as pure white.

EXECUTION:
We took extra care to make sure that the jersey popped out against the dark backdrop of the Compound. Showcasing the players as heroes emerging from the darkness.

CONCEPT TO EXECUTION

CREW:
Director: Caroline Parker-Stark
Executive Producer: Damian Estrada
DP: nick amber
Editor: Jen Bott
Line Producer: Reed Hedani
Photographer: rudy martinez

IN THE MEDIA

100 Thieves 2021 Cardinal Jersey
Custom name option available.
8.11.21. 12 PM PT.https://t.co/8q3ChCqYeK

Our 2021 Cardinal Jersey will be debuting on our VALORANT & League of Legends teams as they compete in the VCT & LCS Playoffs this week. #100T pic.twitter.com/iA0X8s8Uwx
— 100 Thieves (@100Thieves) August 9, 2021

100 THIEVESCARDINAL JERSEY

CONCEPT TO EXECUTION

CREW:Director: Caroline Parker-StarkExecutive Producer: Damian EstradaDP: nick amberEditor: Jen BottLine Producer: Reed HedaniPhotographer: rudy martinez

100 THIEVES
CARDINAL JERSEY

CREW:
Director: Caroline Parker-Stark
Executive Producer: Damian Estrada
DP: nick amber
Editor: Jen Bott
Line Producer: Reed Hedani
Photographer: rudy martinez